The website follows in a blue house style and also incorporates bright clours for headings and fonts. This colours are fun and bright attracting their target audience. The bands audience is mainly young teenage girls. This website, by using bright colours and stunning images of the girls, attracts this audience well. The band have also adapted and are working with modern ways of technology in a way of promoting themselves to their target audience. The website incorporates sites such as twitter and facebook, which are very dominate factors in teenage life at present day.
This website includes features such as an online shop, blogs, pictures, videos. These are all features that promote the band. I think this site works very well as it is one of the best at targeting their audience. Every things is designed for and aimed at them. It is cleverly designed in that it connects with their audience through new and modern technology.