- Music videos demonstrate genre characteristics. For example stage performances often appear in rock videos.
- There is an instinct relationship between lyrics and visuals.
- There is also a relationship between music and visuals. Visuals would be affected by tempo, beat, speed, pitch, etc. (Relationships could amplifie, contradict or illustrate.)
- The demands of the record label include lots of close ups of their artists and developed motifs which recur across their work as well as promotional methods. These demands give the band an identity. A great example of this theory is the use of a motif by Green Day. Green Days motif in a Grenade being held. This motif appears as their album cover but also as a static image used throughout their video of 'American Idiot'
- There is frequently reference to the notion of looking and particulary voyeuristic treatment of the female body.
- Videos also often use intertextual reference, to TV, Film etc.
Goodwin's Music Video Analysis
Andrew Goodwin has written a theory for music videos of which consists of six elements. Goodwin claims that each music video contains all of these six elements. The six elements are the following;