Creating a Niche

Most bands are created on the base of their music and then sell their music, promoted by this unique selling point. This niche set bands apart from other bands. Bands need to stand out in order to catch an opportunity in the music industry, record labels would not invest in something that already exists or they have previously established. An artists music may differ from everyone but if the images is the same as may, they blend in and many people detur from listening to them.

Lily allen had an outstanding niche. She stands out with the humour and bluntness about social issues in her music. Unlike a long list of artists such as Amy Winehouse and Duffy, Lily does not sing about being lovesick but sings about real social issues such as politics, abuse and adds sarcasm about the nations stereotypes. Her song 'the fear' sums up her niche with her sarcasm, of which the audience are meant to capture as humour, about a 'spoil brats' aspirations and misguided ambitions. Her music seems to be the latest catchy radio tune and her humour draws us in, but listening to the lyrics she sings in sadness and sometimes nastiness, in a victimising way, while highlighting real life issues.