This is the album cover for Mcfly's Motion in the Ocean album.This cover is an image of the band members underwater, corresponding with the title 'in the ocean'. The band members are all captured in individual motions. The band's name appears in a bold contrasting yellow in the centre of the cover. The name is used as the bands logo and this typography appears the same on a few of their albums, but in several colours. The title of the album appears in smaller font at the bottom of the cover. It provides information but is not the main focus on the page. For this cover the band have played on the words of the title but have sold themselves on their own image and logo. The audience are quickly pulled in and the bold colours and creative images catch the eye.