Shot List

Here is a shot list of all the shots I wish to capture when filming. I will be taking this list out with me on days of filming. On days of filming I think I will also improvise with my camera with shots that inspire me on the day. I am planning this Thursday in half term and will be at my beach location. It will be a busy day but at the moment all seems to be going to plan. I have found a replacement actor for my previous one and the weather on the day is meant to be good.

On Thursday I am also planning on taking the photography for my digipak. My location inspires my album shots and some photos are stills from the music video I am shooting.

Brand Identity

As one of Goodwin's theory, brand identity is very important. Record labels create a brand identity as a base to sell the artists music on. An artist needs a unique selling point in order to create a market for them in the music industry.
I have investigated how two artists of a same genre and style as my chosen artist, have created a brand identity across their promotional material.

Paolo Nutini is a scottish songwriter and musican. He sells himself on the concept of his music and sound rather than his own image. On his album he has represented himself as a cartoon character. He appears eating at a table. His album is called 'Sunny Side Up'. Through imagry he has played on the words sunny side up and shown him eating eggs.

The typography is a serif font. It runs through both his album cover and website and gives it the personalised touch. Images such as eggs and a photo frame also appear on the website which appear on his album cover.

James Morrison is an english singer and song writer. James sells his music on his own image.His album covers shows him sitting on a cobbled street. The cover is very simple showing the rawness of his sound and pure talent. This image also appears on his website and creates an artist image.

His typography is in a bold red and runs through both his album cover and website. His typography was also the same on his old album but appeared in different colours.

Creating A Brand Identity For My Artist

I have spoken with my artist about aspects he needs to sell his music. At the moment i have a blank canvas to work with, he has no motif or logo, so i only have his music to work with. His inspiration for his music is the ocean. For my video i am running with this theme and would like this theme to run through my promotional material too.

For my ancillary tasks i am creating a digipak for an album and a advertisement for the digipak. I would like to create a brand identity for my artist using both the ocean theme and his guitar. I want to create a base for his music using the concept behind his music. I want to keep his album cover simple with a personalised touch focusing on the pure talent and rawness of his music.

I want to use photography and capture images of the ocean and incorporate them into his album cover and advert. The ocean theme represents the starts of the journey, the start of his new career. This is James' first album and this theme represents him having no boundaries, from this ideology he is free to take his career where ever he wants. The ocean represents his journey and the fact he can go anywhere with his talents, he has no restrictions and nothing holding him back. I want this theme to run through my video and promotional material to create a consistent brand identity and a base that can be linked with the artist.
For typography i would like to use a serif font, a font that will be recognised along side the artist and will correlate with the theme. I would like to keep things simple using the font colour of white with background colours of a deep red and subtle blue . This design would carry through the artists promotional material.

I would like to use images of the artist through out his video and advertising. I want to create a strong recognisable link between his music, sound and him. I'm going to ask the artist to write a paragraph or two for the digipak in an autobiography style, adding to the personalised touch. I want to keep the artist very much involved, allowing me to create a promotional style that matches very well with him.

Photography for My Ancillary Tasks

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What is a Digipak?

A Digipak is a type of CD packaging. Digipaks are the alternative to a jewel case the common known CD packaging. Digipaks became more predominately used by artists in the early 2000s. It is a book-style paperboard or cardboard design with one or more plastic trays which hold the CD's in place.Digipaks are not used as widely as the jewel case as they are less hard-wearing and more expensive. They are often used for special editions of CD's or albums.

I will be creating a digipak as one of my ancillary tasks. I will be making a digipak rather than a jewel case to market our artist as it enables the audience access to a large quantity of information from song lyrics to artist history. By creating a digipak I am using modern forms of packaging to help create our brand identity. It will share features with other promotional material and the music video I am creating.

Digipak plan

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My Digipak

My digipak will be packaging for my artists album CD but will also help create a brand identity for him. It will share features from the video, my artist's music and the advert I plan to make.

My digipak will link to my video through its theme. The video will be shot on the beach and the digipak will have photography of the location inside it. The ocean and beach is the inspiration for my artist's music.

Through my digipak I am going to develop a brand identity for my artist. I am going to use house colours of a deep red and white. My typography is going to be a serif font. These colours and font will run consistently through out my promotional material. My Album will be self named. The title will appear in a serif font adding a personalised touch. This will become the logo for my artist and will be recognisable as his star motif. For the front cover I have the image of my artist at a cross roads. This image is predominate in my video too. It gives the ideology of a new beginning. This is my artists first album and from here his career can take any turn.

I will make the pack appealing through clever photography and design. The digipak will include information such as; album name, artist name, track names and the name of the record label. This is industry information that forms a convention of a digipak. These aspects of information appear on all CD packaging.

I plan to make my digipak using IT software such as; Paint and Serif Page Plus.

Changes Made To My Digipak

Changes to Digipak

Digipak Analysis