I have spoken with my artist about aspects he needs to sell his music. At the moment i have a blank canvas to work with, he has no motif or logo, so i only have his music to work with. His inspiration for his music is the ocean. For my video i am running with this theme and would like this theme to run through my promotional material too.
For my ancillary tasks i am creating a digipak for an album and a advertisement for the digipak. I would like to create a brand identity for my artist using both the ocean theme and his guitar. I want to create a base for his music using the concept behind his music. I want to keep his album cover simple with a personalised touch focusing on the pure talent and rawness of his music.
I want to use photography and capture images of the ocean and incorporate them into his album cover and advert. The ocean theme represents the starts of the journey, the start of his new career. This is James' first album and this theme represents him having no boundaries, from this ideology he is free to take his career where ever he wants. The ocean represents his journey and the fact he can go anywhere with his talents, he has no restrictions and nothing holding him back. I want this theme to run through my video and promotional material to create a consistent brand identity and a base that can be linked with the artist.
For typography i would like to use a serif font, a font that will be recognised along side the artist and will correlate with the theme. I would like to keep things simple using the font colour of white with background colours of a deep red and subtle blue . This design would carry through the artists promotional material.
I would like to use images of the artist through out his video and advertising. I want to create a strong recognisable link between his music, sound and him. I'm going to ask the artist to write a paragraph or two for the digipak in an autobiography style, adding to the personalised touch. I want to keep the artist very much involved, allowing me to create a promotional style that matches very well with him.