An advert that promotes albums would appear on the internet, in music magazines such as NME and also popular magazines such as Heat. They all use the same conventions. They would present;
- The artist's name
- The title of the album
- Pull Quotes
- Track listings
- Tour Dates
- Industry information such as; web addresses, record labels, logos
- Date of release
- Where to buy or download the album
Below are a couple examples of magazine adverts. I have analysed them and they show these common conventions.
This advert promotes The Verve's single 'Love Is Noise'. This advert is quite simple. The background is a picture taken above the clouds. I think it has been slightly colourised using golds, greens and darker shades. There is little text on the page. It presents
- The artists name; The Verve
- The track title; Love Is Noise
- When the track is available
- The name of the album the track is from
- A web address
- Record label logo
This advert does not promote a tour and does not include any pull quotes. The sky is the theme for this advert, it is photographed in the background. This theme is also on the album cover and the website for the artist. This creates a strong brand identity and them for this artist and their album. It creates a unique selling point.
The Noisettes
This magazine advert is also quite simple. It advertises the new single for The Noisettes. The top two thirds is the single cover. Is it exactly the same. The bottom third carries on the black ground and presents;
- A tag line
- When its available
- A Website
The artist creates a brand identity by using a black background and gold font. This font appears on the website, her album covers and this advert. The image used appears on the single cover and this advert, however the website uses the image from the album cover. This advert has little one it, however I think by designing it like that actually makes the most important information such as title and date release stand out. It creates an impact.
